Stefan Lang discusses what led him to establish Connect4B, including his background in marketing, advertising, and database marketing to the High and Ultra Net Worth and business owners. Stefan also describes the difficulty in accessing these hard-to-reach clients and business owners, and how Connect4B resolves this issue, the market opportunity, and how, unlike other platforms, it is able to avoid media wastage. His analysis shows that less then 7% of approximately 400 million companies are essentially successful businesses. Less then 7% is the businesses Connect4B targets successfully.

 

Stefan explains how the Connect4B platform is being built, the invitation is only extended to for High and Ultra Net Worth individuals and successful family business owners. The technology component as well as the data component are discussed, the latter includes scoring models which have been developed over decades to ensure that only wealthy candidates are invited to join Connect4B. Connect4B assists businesses owners in growing their businesses in a sustainable manner. The High and UHNW target market own 50% of all assets worldwide, and SME business owners make over 50% of all spending decisions and have substantial private spending power. We review the revenue model, based on advertising, credit reports and economic data generated.

 

Stefan speaks about Connect4B’s investment proposition and capital raising, with the time horizon for the usage of the proceeds, which are to be spent on technology, but key spending is the member onboarding process. It will take 6 months to build the platform, and 18 months to become cash flow positive. Current and post valuation are discussed along with the exit/liquidity event and return expectations. Stefan also highlights Connect4B’s unique users; most average business owners are not using LinkedIn.

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